‘Mobile is our way forward’

MARK Challinor is head of mobile at the UK’s Telegraph Media Group, and a self-described print native-turned-digital evangelist.

He’s been in newspapers for 20 years, and believes the industry’s future rests largely on tablet news, smartphone apps and mobile sites.

Here, he speaks about the challenge of going from free to paid tablet offerings, and how non-news apps can help build a news organisations’ brand.