UPDATED: The vote has come through with the result here.
A HISTORIC vote today could allow Australia’s Audit Bureau of Circulations to publish break-downs of its members’ total masthead sales, including separate figures on print and digital sales.
If publishers vote to report separate print and digital sales, the ABC will become the first in the world to use the metric, chief executive Paul Dovas told News Now.
“This is an opportunity to finally put digital on the map,” he said.
The new metrics would allow digital-only products to report audited figures for the first time. Members will vote on whether to introduce an aggregate print and digital number; or go one step further.
This would feature the combined number plus an average paid digital sales metric to complement the existing circulation metric.
If one or both metrics are introduced, figures could be available next month.
Mr Dovas said publishers which did not yet offer paid digital products had contributed to the metrics’ development.
“There is a lot of interest among the members,” he said.
“Just about every member is going to be affected by these new metrics.”
Mr Dovas denied Fairfax Media had forced the body’s hand last month when it independently released its own unaudited digital figures.
“We have had up to 20 members involved in this process at any one time,” he said.
“We are moving forward with just about as much consensus as we can in this.”