Digital-first paying dividends for APN
Sophie Tarr | Mar 23, 2012 | Comments 0
Digital first. . .The Coffs Coast Advocate’s strategy is paying off
DIGITAL-first strategy is paying off for APN News & Media.
Papers in two centres, Tweed Heads and Coffs Harbour, converted to online-led publications with an emphasis on breaking news reporting and supported by print publications twice a week at the start of 2012.
In the weeks since, the websites www.mydailynews.com.au and www.coffscoastadvocate.com.au have grown traffic by 30 percent each, and “both business units are recording substantially better earnings compared to those for the prior year”, the company said
in a statement.
In the APN annual report for 2011, released on Tuesday, chief executive Brett Chenoweth said the company had made “great strides” along the path to “substantially reposition the company for growth”.
“Our journey to transform APN is under way,” Mr Chenoweth said.
