A NEW cross-platform advertising team has been launched by News Limited’s The Australian, the national broadsheet.
Headed by the masthead’s ad director Rachel Savio, the unit called PACE – which stands for projects, activations, content and events – will offer to advertisers skills in project management, ideas generation, activation and events across print and digital.
The new team is an evolution of the Strategic Business Unit, which launched a number of years ago.
According to The Australian, the paper offers a print audience of 1,095,000 every week and delivers to advertisers more people earning A$100,000-plus than any other newspaper in Australia.
It also claims a digital audience of more than 925,000 who spend around 26 minutes per month on the site.