CONGRATULATIONS to all our winners in the 2012 PANPA Ad Awards!
A record 320 entries were received this year. Entries were received from Singapore, Fiji, Hong Kong, as well as the New Zealand and Australian markets.
The West Australian took home two awards, winning in Best Copywriting for “Energising WA” and in Best Multi-Department or Individual Collaboration to Deliver Value to a Client for “Skills West Expo”.
DOWNLOAD THE COMPLETE LIST OF WINNERS
Winners in the Executive Excellence category include Rodney House (The Age), David Trott (News Community Media – News Limited), Robert Milne (Fairfax Metro Media), Chris Gallichio (Herald Sun), Anthony Douglas (Fairfax Media) and Michael Dawidowicz (The Age).
Fairfax Media’s “Peroni Calendario” campaign won in both the Best Integrated Campaign for a Client (one or more platforms) and Best Single Advertisement for a Client in the 90,000+ category.
The creative manager behind the campaign, Zac Skulander, said it was a fitting reward for everyone who had worked on the ad and the client who had put their trust in Fairfax Media.
“Without a doubt this is the future,” Mr Skulander told News Now. “The integrated category is the one we really wanted to win, considering the transformation that Fairfax Media has gone through in the past 12 months. This award confirms that we are on the right track with innovative cross platform solutions.”
The competition – revived in 2008 – recorded major increases from publications with circulations of less than 10,000 this year.
More entries were received for the digital and integrated categories, especially from regional and metropolitan papers.
Executive excellence categories have had their biggest year in terms of entry numbers. Judges of these entries commented on the excellent standard of nominee.
Former PANPA chief executive Mark Hollands said: “The quality of the work is increasing every year.”
“It is important to remember that these awards are for in-house work only – and any entry that has had input from a creative agency is disqualified.
“The awards attract many titles that do not rely on agency bookings for their revenue. For those newspapers and web teams, you have to work extra-hard to win a dollar in a competitive market.”
Mr Hollands said he was grateful to the 36 judges who took part this year.
“We have attracted more judges from world-leading creative agencies, so I believe the standard of judging this year has been better than ever.”
We will be in touch with winners about when they will receive their trophies.
Thank you to our judges: Damian Schaller, Herbert Kieleithner, Tom Cooper, Robin Vessey, Adam Coutts, Jasmine Rezek, Scott O’Brien, Rick Slowgrove, Liana Ansell, David Gifford, Allison Whitelaw, Matthew Green, Mark Watson, Brenda Porter-Smith, Monty Noble, Martin Lane, Kimmi Siu, Mark Jones, Stuart Cameron, Glen Wiggs, Caroline New, Jenny Stiles, Lisa Mah-Chut, Julie Rutledge, Mark Challinor, Richard Lindley, Grant Booker, Craig “Moose” Moore, Ray Black, Nancy Hartley, Jay Gilardi, Paul Swann, Steve Dodds, Mitch Crowe.
Congratulations to all the winners and highly commended.