FUTURE Forum speaker Jim Chisholm is a fan of the past – an unusual admission for someone who earned their reputation as a futurist and advisor to many of the world’s leading news publishing organisations.
However, he believes that only by reflecting on our past can we look successfully towards future trends.
Mr Chisholm will speak on the publishing industry’s transformation from print to digital to explain why the industry faces its current challenges. The presentation will also identify lessons from the past that will lead to a successful future.
As the former analyst at The Guardian, Mr Chisholm first wrote on the implications of the internet in a 1994 report for WAN-Ifra ‘Shaping the Future of the Newspaper’. The report is renowned for its insights, but Mr Chisholm admits the impact of the internet on all aspects of society came as a surprise
“When we first started grappling with digital issues we thought we would simply replicate newsprint, presses, and vans with bits of fibre-optic cable, with some vague notion that maybe mobile would have a role to play someday.
“Today the digital medium has transformed all aspects of society: interactive, commercial, social, behavioural, knowledge, and of course entertainment,” he said.
“There has been a lot of discussion about how we have got where we are, but there needs to be a greater debate about why.
“Our industry has always been slow to learn from what the market tells us, and where it points us. We need a radical rethink about how we strategise.” Mr Chisholm told News Now.
In next week’s News Now Jim Chisholm will talk about ‘How to Engage and Retain’.
The PANPA Future Forum will be held on September 6 and 7 at the Sydney Convention Centre.
Entry will be free for those who are members of, or subscribers to, The Newspaper Works – this includes all those who were members of the Pacific Area Newspaper Publishers’ Association [PANPA]. Registration is now open here.