A RADICAL shake-up in how advertising is sold is on the horizon in the United Kingdom.
Reports this week suggest News International – the sister company of Australia’s News Ltd – is about to ditch the column-per-centimetre pricing model.
Ad industry media is speculating the company will base pricing on several factors, including the value of a target audience, potentially allowing it to put premiums on certain audience-types, and their buying habits.
The model is to be adopted by The Sun, News of the World, The Times and The Sunday Times, according to reports.
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newspaper advertising
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news international
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premiums