THE Melbourne Age’s Drive section will be relaunched this Saturday with a more compact look - in fact it will be tabloid in format. The aim of the redesign was to allow for easier navigation and better layout, answering readers desires for a “more practical product”.
There are a few big plusses for advertisers too, with a new modular advertising format which will take over from the broadsheet column centimetre structure, more flexibility to allow for a innovative advertising ideas and more opportunities for tailored advertising to run alongside regular weekly editorial focus topics.
The announcement of the new format was made to dealers in Melbourne yesterday. Watch the launch video here:
http://visualdomain.com.au/profile.php?
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